This makes it much easier for marketing and sales teams to align and collaborate because the sales team can see which marketing emails, blogs and posts the prospects have been viewing and clicking on. You can track EVERY SINGLE INTERACTION right from the get-go when you use a single customer view. This could include visits to specific blog articles on your website, emails they’ve opened from your sales team, phone calls they’ve taken, events they’ve registered for, and more. The actions that the prospect has taken, presented in timeline format.Having a single customer view means having full visibility over EVERYTHING related to any specific prospect, including: Is Marketing Cloud *that* bad? from salesforce Source: In 2022, Salesforce also rebranded another acquisition, Pardot, as Salesforce Marketing Cloud Account Engagement.Īlthough the rebrand of the many acquisitions Salesforce has made under the ‘’Marketing Cloud’ banner makes sense, it does explain why a lot of Salesforce features that should be seamless actually feel clunky and forced. In fact, Marketing Cloud was an acquisition of ExactTarget and was rebranded in 2014. Just because it is called ‘Salesforce Marketing Cloud’ doesn’t mean it was built as a natural upgrade by Salesforce. Why is Salesforce Marketing Cloud so clunky? Isn’t it a seamless part of the Salesforce ecosystem? However, this tends to be quite clunky and results in truncated systems, making it inefficient for marketing and sales collaboration. To centralise marketing with the CRM, you would need to go and purchase the Salesforce Marketing Cloud separately and plug it in. Salesforce is a CRM with sales tools, however it doesn’t have marketing tools within the same system. It is important for the marketing and sales tools to sit within the same system as the CRM for efficiency and for the tools to work successfully. The CRM underpins everything, but you can then utilise sales and marketing tools on top of the CRM to yield greater results. The main differences between HubSpot and Salesforce comes down to:Ī CRM software is a technology which helps your company manage ALL of the relationships and interactions with customers and potential customers. What Are the Main Differences Between HubSpot & Salesforce? HubSpot vs Salesforce ‘Apples and Apples’’ Comparison Example.HubSpot & Salesforce Pricing Comparison.Main differences between HubSpot and Salesforce.
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